Ahhh...Election
A time when nothing is new.
You always have those candidates sucking up and giving alms to the poor(mostly ordinary people that sells their votes).
You would again feel the excruciating pain seeing those advertisements, that are rather senseless or just plain boring.
I know i'm being mean and a bit boorish but....
I'm just so sick of it.
But its part of living really, might as well have to cope with it because i'll be voting soon, next year to be exact.
So, what I'm really going to talk about are the advertisements of those politicians.
According to Richard Petty and John Caciopo's “Elaboration Likelihood Model”, there are two paths to persuasion: the central path,which a rough patch of persuasion, and we also have the peripheral route,which a smoother ride of cognitive process.
Considering Miguel Zubiri's add campaign. He is aiming for a position in the senatorial line up right?
Well, his add leads you to the smooth path, which is the peripheral route.
According to the theory, peripheral route offers a shorthand way to accept or reject a message “without any active thinking about the attributes of the issue or the object of consideration.”(Griffin)
Zubiri actually used Willie's ever famous tune of “boom-tarat-tarat”, which appeals to many citizens. That's why Zubiri never escapes my mind, because the tune of boom-tarat-tarat in his name is kinda catchy. Actually that's all remember from his add. There's nothing really to it.
In the theory, central route on the other hand, involves message elaboration, and requires high levels of cognitive work.
Like Recto's add, he has many adds so it's really hard to distinguish which one involves a high level of cognitive work. But I think his add when he was talking about Charter Change. He made the people choose between “CHA-CHA” or “NO to CHA-CHA”. It does involves a lot of cognitive work.
I really can't remember all the contents in his add, probably because I was not drawn to his message or just that my mind doesn't like to do all that work.
Anyhow, whatever happens in the upcoming election, I know who I'm routing for, but not necessarily basing only on their adds. But I can't vote yet, so it's useless.
Wednesday, March 21, 2007
Message Sent
Father has always been working abroad, which made our relationship with him crumble.
When I was a child, I was very close to my father. He would call me his “baby” even though I'm not their youngest child. My younger sister on the other hand, was not that close to him, because they started in a rough patch. You see, when my sister was born my dad was in Saudi Arabia working. So when he came back two years later, my sister did not by any chance recognized her.
So, what has all this nostalgia got to do with Joseph Walther's Social Information Theory?
Well, recently my dad emailed my younger sister. The message contains information that may change their relation with each other, a major turning point of her life that even made tears fall from her eyes; and maybe it could also change for my older siblings and I.
The fact that the message the was emailed, it falls under the concerns of computer-mediated-communication which also falls under Joseph Walther's theory.
In his theory, physical context, facial expression, tone of voice, interpersonal distance, body position, appearance, gestures, touch and smell are all missing(Griffin), but he thinks the loss is not necessarily fatal or even injurious to a well-defined impression of the other or the relationship development that it triggers(Griffin)
I agree with Walther, because even if those those things were present, still it doesn't change our relationship with our father; it even made it worse. Because sometimes those factors could lead intimidation and anxiety, which made us fear him even more.
Although Walther's theory delve much more in chatting online in the internet with some random person, still I think it also fit even though the person you are sending emails to is the person you had known your whole life. That was the case with my sister and my dad.
The absence of verbal cues and nonverbal cues, wiped out the anxiety.
I'm glad that my dad encourage us to email him at time to time. Because even though he is not always physically present but at least we can see his words of love-through his emails.
When I was a child, I was very close to my father. He would call me his “baby” even though I'm not their youngest child. My younger sister on the other hand, was not that close to him, because they started in a rough patch. You see, when my sister was born my dad was in Saudi Arabia working. So when he came back two years later, my sister did not by any chance recognized her.
So, what has all this nostalgia got to do with Joseph Walther's Social Information Theory?
Well, recently my dad emailed my younger sister. The message contains information that may change their relation with each other, a major turning point of her life that even made tears fall from her eyes; and maybe it could also change for my older siblings and I.
The fact that the message the was emailed, it falls under the concerns of computer-mediated-communication which also falls under Joseph Walther's theory.
In his theory, physical context, facial expression, tone of voice, interpersonal distance, body position, appearance, gestures, touch and smell are all missing(Griffin), but he thinks the loss is not necessarily fatal or even injurious to a well-defined impression of the other or the relationship development that it triggers(Griffin)
I agree with Walther, because even if those those things were present, still it doesn't change our relationship with our father; it even made it worse. Because sometimes those factors could lead intimidation and anxiety, which made us fear him even more.
Although Walther's theory delve much more in chatting online in the internet with some random person, still I think it also fit even though the person you are sending emails to is the person you had known your whole life. That was the case with my sister and my dad.
The absence of verbal cues and nonverbal cues, wiped out the anxiety.
I'm glad that my dad encourage us to email him at time to time. Because even though he is not always physically present but at least we can see his words of love-through his emails.
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