Election Dilemma

Ahhh...Election

A time when nothing is new.

You always have those candidates sucking up and giving alms to the poor(mostly ordinary people that sells their votes).

You would again feel the excruciating pain seeing those advertisements, that are rather senseless or just plain boring.
I know i'm being mean and a bit boorish but....
I'm just so sick of it.

But its part of living really, might as well have to cope with it because i'll be voting soon, next year to be exact.

So, what I'm really going to talk about are the advertisements of those politicians.

According to Richard Petty and John Caciopo's “Elaboration Likelihood Model”, there are two paths to persuasion: the central path,which a rough patch of persuasion, and we also have the peripheral route,which a smoother ride of cognitive process.

Considering Miguel Zubiri's add campaign. He is aiming for a position in the senatorial line up right?
Well, his add leads you to the smooth path, which is the peripheral route.

According to the theory, peripheral route offers a shorthand way to accept or reject a message “without any active thinking about the attributes of the issue or the object of consideration.”(Griffin)

Zubiri actually used Willie's ever famous tune of “boom-tarat-tarat”, which appeals to many citizens. That's why Zubiri never escapes my mind, because the tune of boom-tarat-tarat in his name is kinda catchy. Actually that's all remember from his add. There's nothing really to it.

In the theory, central route on the other hand, involves message elaboration, and requires high levels of cognitive work.

Like Recto's add, he has many adds so it's really hard to distinguish which one involves a high level of cognitive work. But I think his add when he was talking about Charter Change. He made the people choose between “CHA-CHA” or “NO to CHA-CHA”. It does involves a lot of cognitive work.

I really can't remember all the contents in his add, probably because I was not drawn to his message or just that my mind doesn't like to do all that work.

Anyhow, whatever happens in the upcoming election, I know who I'm routing for, but not necessarily basing only on their adds. But I can't vote yet, so it's useless.